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PPC, also known as pay per click is a system where advertiser choose a selection of keywords relative to their website and can appear at the top of the google search.
Adwords advertising is an auction based system where business will compete against each other for the top position and the highest bidder does not necessarily mean that your ad will appear in 1st place. Adwords has a set of additional ranking factors such as quality score and ad rank and account history that determines ad position.
PPC / Pay Per Click
Pay per click advertising is great way to put your products and services in front of potential customers searching for your business.PPC Advertising
Ongoing adwords or Bing optimisation is so important to stay ahead of the competition, creating and testing new campaigns.Campaign Optimisation
Remarketing campaigns is forgotten tool but should be in your campaign to re captive past users of your website to come back and buy from you.Remarketing