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Google maps is an additional facit to generating business on your doorstep every hour of the day, it free and all you need to do is to simply add you business to the directory. You will have the option to add an address, contact number, post code, website url, description & opening hours plus many more features.
The google map listing will appear in the search results once google understands where your location is and if the search term is relevant for local listings to be shown.
PPC / Pay Per Click